It’s a fact: better metrics bring you more accurate measurement of performance and provide data that enables you to grow your business more effectively.
Digital Blue Global raises the bar and set new standards of excellence in the industry in virtually every area of event planning, production, management and monetization, delivering improved ROI.
“Hidden” Business Intelligence:
Our clients can elect to receive “hidden” feedback and business intelligence that is PASSIVELY collected, providing metrics that reflect which customers, suppliers and employees attended which sessions and breakouts, providing valuable data for analysis and planning that result in higher performance and greater ROI.
The automated recording and notification functions and elevated metrics enable an unprecedented level of VIP service and assist you in capturing more and better qualified leads.
You can also get extensive detail in reporting and analysis, giving you a depth of understanding of event metrics, attendee movement and ROA that is without equal.
This powerful technology is an integral component of event measurement and provides phenomenal analysis and reporting.
- a. Readers immediately provide key demographics about the attendee, such as job function, title and organization.
- b. VIP TRACKING: The system alerts event staff via cell phone when a VIP or highly qualified lead enters a room or monitored area, providing you with the opportunity to project more targeted customer service and hospitality.
- c. Discover which sessions were most interesting to your visitors with segmented reporting that details what types of customers experienced which session and show events throughout the entire event or in any given period.
- d. The system maps attendees’ routes throughout the event and records the duration of their visits. You see where everyone went, when and how long they stayed there.
- e. Enhance your customer focus during the show and realize a significant increase in qualified leads that are captured.
New technologies offer new Marketing opportunities:
Social Media and online tools such as the Twitter Widget and “BlastFollow” do not impose any necessity for interaction on attendees that may not wish to use them, but are easy to use and provide a powerful resource for those who would like to use mobile internet technology to plan and navigate your event.
People who like to use technology will find it useful and a distinct added benefit. It also supports the projection your company or brand as being state of the art and modern, while not forcing or encumbering anyone who would feel imposed upon by being forced to use the technology.
- a. Create threadable discussions in an easy-to-follow forum:
We can provide “Done For You” service including set up, operation and management of a streaming widget that has good customer service and an excellent interface.
It’s an extraordinarily effective concept. Using Twitter “BlastFollow”, we can automatically follow anyone who has used a Session hashtag, capturing comments and feedback relevant to their experiences across your event.
- b. You can elect the option to sustain a continuing dialogue through this forum-type vehicle after the event to continue to receive customer feedback and information relevant to the subject matter content of each session.
- c. We can create PDF archives of all tweets that feature each particular Session hashtag, creating threadable discussions and turning event notes into an easy-to-follow discussion forum–type layout that’s perfect for deep engagement with followers.
Your event can immediately deliver high value content that fosters communication, cooperation, visitation and participation.
SHOWBLEND
Digital Blue Global is leading the industry with the advent of “ShowBlend”, a production and management system that incorporates the promotion, contact management and monetization of live events.
Digital Blue Global is the category leader in blended events. We capture, host, promote, manage and monetize live events. Our ShowBlend services include options for content capture, formatting, live streaming, segmentation and hosting, email campaign management, online marketing and eCommerce.
ShowBlend enables our technicians to record your speakers’ and their materials on-site and instantly stream the presentation over the internet. People can then watch in real-time or later on-demand through any web browser.
What if you could hear what your targets said about your company’s newest technological breakthrough, or your chief scientist’s latest discovery or your National Sales Manager’s breakout session? You know: the things that customers say to each other but never directly to you…how valuable would that be?